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Sony Patents Way to interrupt Gameplay with Advertisements

This is a discussion on Sony Patents Way to interrupt Gameplay with Advertisements within the General PS3 Discussion forum, part of the Everything PlayStation; New Sony patent details a method to interrupt games with ads | VG247 A new patent filed by Sony Computer ...

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    Sony Patents Way to interrupt Gameplay with Advertisements

    New Sony patent details a method to interrupt games with ads | VG247


    A new patent filed by Sony Computer Entertainment America details software designed to interrupt the gameplay sessions of users with advertisements.

    Spotted by an eagle-eyed user on NeoGAF, the patent was filed back in July 2011 by SCEA and is given the catchy title “Advertisement Scheme for use with interactive content.”

    What the patent does in a nutshell is warn the player that the game is about to be interrupted and then introduces the advert. Once the advert is over – the example Sony puts forward is an ad for a brand of soda – there’s a momentary pause before gameplay begins again.

    The patent also mentions a method of potentially rewinding the game once the advert is over, presumably in case the warning that the ad was incoming distracted you from a vital segment. That’s probably wise as I for one I can’t imagine surviving the intense rush of anger after losing all my souls in Dark Souls thanks to such a message distracting me without a feature to undo the damage.


    Eurogamer points out that the patent is an expansion on a one based around similar ideas filed in 2006. Only time will tell if anything real will come of this.

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    I doubt anything will come of it, if that's true. That'd be a customer service nightmare for Sony. There'd be a bunch of irritated gamers.

    Especially:

    <<<<<That guy.

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    Wtf...

    Is this a scheme to get more money? Like we have to pay to put the ads to death? What really sucks is its ads for soda!?!
    As if America isnt unhealthy enough already. "lets give those who dont exercise (gamers) ads for sugar water!"

    This is kind of just stupid, as ads dont make me want to buy something (maybe video game ads do), and it just interrupts the game. I could see in the beginning of the game, but not during gameplay.



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    i bet it has something to do with that cloud gaming service

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    Well that would be shit :stare:

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    Quote Originally Posted by Chambers35 View Post
    Well that would be shit :stare:
    Cant argue with that.



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    Greed will bring gaming down eventually...



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    I'm already irritated by the popup ads on some free android/ios apps. And those are FREE downloads, it's unprecedented you actually have invasive content for something you have paid for. Product placement is something else, but interrupting you to display a specific ad campaign is downright dirty. It has progressed (read: regressed) from dlc, micro transactions and online passes.

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    Quote Originally Posted by CoryWorful View Post
    i bet it has something to do with that cloud gaming service
    I thought the same thing .. but personally I would abandon the game on console, as I have already done with watching movies on TV..

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    Well that's the dumbest goddamn thing I've read in a while.
    This brings 2 questions to mind:
    1. Will this effect PS+ members?
    2. How will this work during MP gaming?


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    i dont see sony going though with this especially with games

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    If they actually implement this then Sony can say bye to this gamer.

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    Quote Originally Posted by El Jefe View Post
    i dont see sony going though with this especially with games
    Quote Originally Posted by SolDethgard View Post
    If they actually implement this then Sony can say bye to this gamer.
    I really hope we dont see this in real life
    and yea i agree with Sol, they would not see me buying any games... But i would still play all the games i already own. I would be one of those old system gamers, that play GTA for days on end... Like i used to before the ps3 came out (it wouldnt be the end of the world i am saying)



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    Well fuck ...

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    Such an absolute terrible idea. I will always play offline then. Jeebus Sony.






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    Lol the only reason i don't watch TV anymore is because of the the 10-20min long advertisements but this is never gonna happen. They are not stupid.

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    Quote Originally Posted by daftprophet View Post
    Such an absolute terrible idea. I will always play offline then. Jeebus Sony.
    If I were the CEO of sony i would force development houses to include advertising directly on disc or like QTE in game (press and quickly + to drink your "refreshing nukacola" ) LoL

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    How is this supposed to work if we are playing online? Or is it exclusive to single player gaming?
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    Quote Originally Posted by crealkllr View Post
    wtf...

    Is this a scheme to get more money? Like we have to pay to put the ads to death? What really sucks is its ads for soda!?!
    As if america isnt unhealthy enough already. "lets give those who dont exercise (gamers) ads for sugar water!"

    this is kind of just stupid, as ads dont make me want to buy something (maybe video game ads do), and it just interrupts the game. I could see in the beginning of the game, but not during gameplay.
    110% agreed man!!!! I see advertisements and just bc they are interrupting my main program or website surfing (like in youtube and other sites), i either change the channel or do something else (if i cant skip it) and know very well i have not bought something bc i saw it in a commercial break or something related....to me, marketing sucks and it is just a way to make people buy stuff and make them feel as if they are not good enough bc they dont have that item/product and blah blah...

    Money and power ambitions are evil!!!

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