Sony wants you to scream at your tv to end Mcdonalds commercials

[Ps360]

Sony patents method of turning TV ads into interactive mini-games | Joystiq

Sony holds the patent for turning television commercials into interactive video games, taking humanity one step closer a future resembling Wall-E, while the likelihood of Blade Runner fades to a distant, neon second. The patent describes one method of gaming as advertisement as a "commercial overlaid on frames of the television program allowing the user to play the game while the television program is displayed."

Sony's patent provides visuals of various implementation processes, some of which include using the PlayStation console itself, along with the PS Eye, the Move or DualShock controllers, or a microphone. The controllers would allow viewers to play mini-games designed to sell products while they entertain, and they would enable people to purchase items directly from the ad. One drawing shows someone ordering a pizza by using the Move to select a large "Buy" button, and another has someone voting for a character with the X, O, square and triangle buttons.

The patent also shows a microphone hooked up to the PlayStation console, enabling viewers to vocalize whether they want an action or romantic commercial. Another voice-input idea makes viewers yell out brand names to continue their shows, pictured above.

The patent appears to work with internet TVs or screens attached to network-enabled devices, such as the PlayStation. If you've yet to disable your cable and hook up your PC to an HD flatscreen, now may be the time – or maybe consider that Steam Big Picture box when it launches. They can take our TVs, but they'll never take our PCs.

[James_Page]

I can't imagine this working well in households with married men. Imagine 2 or 3 AM sneaking downstairs and having to scream "PORN!" at your TV...

[cengizbobengiz]

Um, interesting idea. I scream at my TV enough because of video games anyway.

[bnecker717]

Sweet! Do we get trophies if we buy something from the in-game commercial? lolol

[JDizzle0420]

Um, interesting idea. I scream at my TV enough because of video games anyway.

Same here lol...

[Undrey]

Yay! Will definitely use this, GREAT FEATURE!

Why doesn't some other company come up with this?

[brAvEhEaRtDC]

awesome feature

[Raebus]

Can't tell if some of the replies on this thread are serious or not. This feature sounds really, really silly and pointless.

[bnecker717]

I can't imagine this working well in households with married men. Imagine 2 or 3 AM sneaking downstairs and having to scream "PORN!" at your TV...

Whatever happened to the old saying, "I only have eyes for you?" Seems like nowadays it's, "Have your cake and eat it too."

[Denaratuck]

Whatever happened to the old saying, "I only have eyes for you?" Seems like nowadays it's, "Have your cake and eat it too."

While I agree with you, many people nowadays are allowed to look at the menu as long as they eat at home...

[GomletX]

Oh dear god. I really do hope this never happens, although I don't watch cable anyway :l

[Viper13007]

I usually just change the channel to find something else to watch during commercials so I would never use this.

[Deth]

I get a bad '1984' vibe from all this.