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Finally: Sony gets a new Ad Firm

This is a discussion on Finally: Sony gets a new Ad Firm within the General PS3 Discussion forum, part of the Everything PlayStation; Sony replaces 'Kevin Butler' ad agency with 'Axe Astronaut' firm | Joystiq Sony has announced that it has selected New ...

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    Finally: Sony gets a new Ad Firm

    Sony replaces 'Kevin Butler' ad agency with 'Axe Astronaut' firm | Joystiq


    Sony has announced that it has selected New York-based ad agency Bartle, Bogle, Hegarty as its new lead creative agency, after what sounds like a complicated (and crowded) selection process. For the past six years, Sony's lead agency has been Deutsch L.A., the team behind none other than Kevin Butler and the famous "Michael" ad. But after chatting with Deutsch and other cool-sounding firms like 180LA and Anomaly, Sony selected Bartle, Bogle, Hegarty New York to deliver its future message.

    BBH has an impressive portfolio of work, including the Axe Astronaut campaign you may have seen during the Super Bowl last week. Why did Sony switch horses after so long? Oh, we don't know – maybe they have a big new announcement in the works they want advertised just the right way.



    from the same company who made this






    and




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    Some good work there, hopefully they can do the job for Sony, look forward to the results.

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    Still sad that Kevin Butler isn't around anymore...

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    Quote Originally Posted by cengizbobengiz View Post
    Still sad that Kevin Butler isn't around anymore...
    Kevin Butler was gone for a long time

    the guy who made him left the company sony was using for a ad firm before bbh.


    Sony's Advertising has always been there massive weakpoint and is the main cause of why all their games last holiday sucked hard in sales. so this will be a massive help.

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