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Sony to kick off PlayStation 4 advertising during the Champions League final

This is a discussion on Sony to kick off PlayStation 4 advertising during the Champions League final within the General PS4 Discussion forum, part of the Everything PlayStation; Sony to kick off PlayStation 4 advertising during the Champions League final | Playstation 4 Sony Computer Entertainment Europe (SCEE) ...

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    Sony to kick off PlayStation 4 advertising during the Champions League final

    Sony to kick off PlayStation 4 advertising during the Champions League final | Playstation 4

    Sony Computer Entertainment Europe (SCEE) has announced that the very first PlayStation 4 TV advertisement will run during the upcoming Champions League final in May. The UEFA Champions League is currently underway and the final will be played at Wembley in London on May 25, 2013.
    Recently, Sony and UEFA extended the Champions League sponsor deal to 2015. With the extension, Sony announced that they will only advertise the PlayStation brand during Champions League.
    Sony has a history of promoting the PlayStation brand during the Champions League, dating back to the late 1990s with the PS1. Sony even advertised the February 20 PlayStation 4 unveiling during a Champions League match a few days prior.
    It’s unknown if the TV ads will be simple “Sponsored by PlayStation 4″ bits, or whether Sony has a full blown 30-second or 60-second PlayStation 4 TV spot to showcase the new console.
    The Champions League final is one of the most watched TV events in Europe every year, and it’s a perfect opportunity for Sony to start raising awareness about the PlayStation 4 to the casual gamer.
    Sony’s deal as the official sponsor with UEFA is worth $40 million. The PlayStation 4 is expected to launch this Fall across the globe, with a reported $100 milling advertising budget in the US alone.

    What is your opinion it is a good strategy?!Not everyone it's connected with dayli news about ps4.

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    A great place to start. I love the champions league and have been looking forward to the final. But now I can't wait for the final. Let's hope it's true. It'll be the first time I'll watch all the advertising in hope.

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    i didn't know the final was in wembley , i live 10mins from the stadium and can see it from my house, im only going to watch the final to see the advert lol

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    Yes!! I love Champions League,i see sony adverts on it every year
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    Woo! Can't wait Won't be watching the Champions League but ill wait until its on the Internet.

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    Sweet, I hope its an el clasico ( Madrid vs Barcelona ) . This would be an awesome game and PS4 epic win for Sony . It would also be in a fantastic venue, Wembley stadium is the most amazing stadium in the world right now for football anyway .




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    Quote Originally Posted by georget1996 View Post
    i didn't know the final was in wembley , i live 10mins from the stadium and can see it from my house, im only going to watch the final to see the advert lol
    Sounds just like people who watch the Super Bowl here in the U.S. just for the commercials

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    its stupid because who fucking cares about footbal

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    Yeah only the commercial for me thanks


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    Quote Originally Posted by zezima007 View Post
    its stupid because who fucking cares about footbal
    A lot of people. (not me)
    But it's called advertisement to a large audience
    It's just a flesh wound.

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    It is a great way to kick off the advertising campaign for the Playstation 4

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    Quote Originally Posted by zezima007 View Post
    its stupid because who fucking cares about footbal
    probably a third of Europe or something like that? is there a video of the ad going around yet?



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    Quote Originally Posted by zezima007 View Post
    its stupid because who fucking cares about footbal


    Well for starters I do..
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