I mean; “Whatever gets announced on February 20, the majority of UK consumers won’t know.” and “Our job is not to get lost in the industry chatter, but to ensure that the consumers going into stores, going online, still experience Xbox.."PS4 is said to be revealed at Sony’s PlayStation Meeting event on February 20th, but Microsoft exec Jon Grimes has stated that the majority of consumers “won’t know” what the reveal is about, claiming that it won’t attract much appeal from the mass demographic.
Speaking with MCV, Grimes said, that the upcoming SOny event will be, “Important for the industry”, but added, “Whatever gets announced on February 20, the majority of UK consumers won’t know.”
He continued, “Our job is not to get lost in the industry chatter, but to ensure that the consumers going into stores, going online, still experience Xbox. The announcement is important for the industry, but it is also important to remember who is buying right now.
Exerting caution over looking too far into the future – and forgetting about current consumers as a result – Grimes added, “What has got us to where we are today is not going to be what gets us through the next ten years. Now we’ve also got to start from scratch when thinking about the future. Driving creativity, whether around marketing, retail or new business models, is key for us.”
So do they think no one is going to report on the reveal of the next gen consoles? That it's just going to be forgotten? Of course people will in the UK will know about it, word of mouth and the BBC news also like to report on consoles...