I preordered one for release day, and this doesn't really bother me. As has already been posted, if I want to buy japanese games, I'll get a japanese console. They always come out in nicer colors anyway.
I'm not really surprised Nintendo did this actually. As a company, Nintendo is still very Japan centric and japanese companies are very slow to change. Sony is a bit of an exception because it has become so multinational and is not originally a "video game company". Their marketing department probably made the decision based on staggering release dates.