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Sony's 'Long Live Play' campaign celebrates PS3 gamers

This is a discussion on Sony's 'Long Live Play' campaign celebrates PS3 gamers within the PlayStation & Trophy News forum, part of the PS3Trophies.com Headquarters; Last week a teaser video was released by Sony , pointing towards some sort of October 5 reveal. Now that ...

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    Sony's 'Long Live Play' campaign celebrates PS3 gamers

    Last week a teaser video was released by Sony, pointing towards some sort of October 5 reveal. Now that day has come and an extended version of the teaser has been released; it is a new PlayStation ad, which is part of the company’s new ‘Long Live Play’ campaign, dedicated to none other than all of us PlayStation fans.


    Early last month, Sony made the announcement that they were on the lookout for “a few good gamers” to assist in a special assignment to the brand-new ‘Long Live Play’ campaign. Asking PlayStation fans to email pictures of themselves holding a PS3 controller and in 30 words-or-less; describe how they epitomize the ultimate PlayStation gamer. After reaming through the thousands of responses sent, here is the end result.


    The new TV ad is in every sense of the word epic. We follow a couple of American WW2 soldiers who wanders into a bar, filled will a fantastic array of video game icons from both PS3-exclusive and multi-platform titles. Appearances include God of War’s Kratos, Isaac Clark from Dead Space, Agent 47, SackBoy, Solid Snake, and an amusing look at Nathan Drake flirting with Final Fantasy’s Lightning. How many more can you pick out?

    On the US PlayStation Blog, Sony’s VP of Product Marketing, Scott Steinberg, said, “It is our hope that this film showcases to all gamers the incredible characters and experiences that make PlayStation 3 the ultimate platform for people who love to game...” “Now, with your help, we’re spreading the word so the world knows that PlayStation continues to be the top destination for gaming.”

    Essentially, the message of the campaign is that PlayStation and its titles would be nothing without the support of their fans.


    Source: Sony's 'Long Live Play' campaign

    eburk's take: Best. Advertisement. Ever. What part or what character is your favorite in this video? I personally thought Cole was spot-on. I think Sony is blowing the competition away on every front now but maybe I'm biased.

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    so what exactly is long live play?
    just a thank you to gamers?



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    Best. Advertisement. Ever. Too bad they aren't saying: "To Kevin!"

    Nothing is Implattable, the word itself says I'm plattable.


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    Quote Originally Posted by The Secret Society View Post
    so what exactly is long live play?
    just a thank you to gamers?
    Your guess is as good as mine, but I think you are partially correct. A thank you to gamers, and please continue to buy our epic products.

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    TBH weird trailer but quite cool in away love the random guys appearing and there costumes are brill

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    Oh my God.........





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    lol at Snake camouflaging with the wall, and looking at Issac Clarke stare down Ghost is classic. I love this commercial

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    Really, REALLY random advert this

    Drake sounds like they used the original voice, Cole is spot on as Eburk said....Snake not so much apart from his suit of course.

    Lol caught a sighting of Paul from Tekken's hair at 1.22
    Also 'Little Sister' looking creepy as ever...

    I'm just glad Kratos didn't speak and I think they need to trim his beard a little

    "To Michael!!!"

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    there is a robot at 0:26 and cant think wat it is

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    Absolutely brilliant! Is it just me, or was anyone else caught up and a little emotional after watching this? Hahahaha

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    What happened to Sony saying they are doing something relating to the trailer.

    All that for Thank You?

    V. Good Video though!

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    i guess their is no big announcement.

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    Quote Originally Posted by Magpie42 View Post
    there is a robot at 0:26 and cant think wat it is
    for some reason it sounded like R2d2 or it might be Clank

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    Quote Originally Posted by Magpie42 View Post
    there is a robot at 0:26 and cant think wat it is
    Looks like Metal Gear MK II


    Also does anyone know what game the little orb is from in the pot, I know I recognise it

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    Lol, just like Sony to create the greatest ad you've ever seen. Slightly disappointed since I figured it would of been something, but still the best commercial I've ever seen.

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    Quote Originally Posted by Chambers35 View Post
    Really, REALLY random advert this

    Drake sounds like they used the original voice, Cole is spot on as Eburk said....Snake not so much apart from his suit of course.

    Lol caught a sighting of Paul from Tekken's hair at 1.22
    Also 'Little Sister' looking creepy as ever...

    I'm just glad Kratos didn't speak and I think they need to trim his beard a little

    "To Michael!!!"

    drake snake and cole in this ad are all being done with original voices



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    Quote Originally Posted by The Secret Society View Post
    drake snake and cole in this ad are all being done with original voices
    Yeah I thought they sounded good, it was snakes face I didn't like

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    Quote Originally Posted by Press_enter View Post
    Absolutely brilliant! Is it just me, or was anyone else caught up and a little emotional after watching this? Hahahaha
    probably just you lol



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    Awesome cosplayers xDDD

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    Awesome commercial. Loved it for so many reasons. I wonder how much of it they're gonna edit out for when it airs on TV.

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